Innovating Marketing Solutions Challenge: Robotics for a Better World

Robotics is a cutting-edge field that leverages robotic technology to enhance marketing strategies. It involves using robots to interact with customers, collect data, and deliver personalized and meaningful experiences. This competition challenges high school students to envision and propose innovative ideas for how robots can be used to transform the future of marketing. Participants will craft visionary concepts demonstrating how technology can create meaningful connections with people by combining creativity, strategic thinking, and thoughtful analysis based on an understanding of robots.  

*In this competition, we define a robot as an autonomous and intelligent machine with its physical form capable of sensing and interacting with its environment and humans, making decisions, and performing tasks. Examples of the latest advancements in robots include OpenAI’s Figure and Tesla’s Optimus.   

Competition Guidelines
Team Formation

• Teams of 2-4 members.
• Interdisciplinary collaboration is encouraged (e.g., computer science, marketing, design, psychology, physics, etc.).

Project Requirements

Participants must submit a detailed proposal outlining their innovative marketing concept, which should promote any brand or company of their choice through robotic technology. The proposal must address the following:

• Set a Goal
  • Clearly define the marketing goal to be achieved using robotic technology.
  • Include the target consumers/users, marketing objectives, specific outcomes, and the problem the solution addresses.
• Depict the Robot Technologies
  • Specify the robot technologies intended for the marketing strategy.
  • Describe the robot's capabilities and relevance to the proposed solution.
• Justify Innovation
  • Explain how robotic technologies bring innovation to marketing.
  • Provide a rationale for why a robot is the ideal choice for achieving the marketing goal.
• Provide a Narrative Example
  • Present a vivid, narrative example of the robot in action, showcasing its role in the marketing strategy.
  • Include visual or verbal depictions of the robot's design and functionality.
• Address Potential Challenges
  • Discuss possible concerns or challenges raised by the target audience.
  • Propose strategies to mitigate these challenges effectively.

Judging Criteria

• Creativity and Innovation (40%): The originality and visionary potential of the concept.
• Feasibility and Research Evidence (20%): Practicality based on supporting research, logic, or analogous real-world applications.
• Marketing Strategy (30%):  Strength of the strategy, alignment with the target audience, and clarity of campaign objectives.
• Presentation Skills (10%): Quality of the delivery, coherence, and ability to engage the audience.

Presentation Guidelines

• Format: 15-minute presentation, followed by a 5-minute Q&A session.
  • Visual Aids:
    • Professional and engaging slides.
    • Mock-ups, diagrams, or sketches of the robot and chatbot designs are not required but welcomed.

Robotics for a Better World Challenge: Important Deadline and Instructions

Registration is due no later than Friday, March 7, 2025.