Using Digital Marketing to Build Your Brand

Darryl Postelnick, MKTG ‘87 started an Instagram and TikTok cooking show in October 2020 at the suggestion of his pre-teen daughter. He has gone from 9 likes on his first video to approximately 2 million followers. Along the way he has monetized the channel and started his own branded merchandise business, including unique salt and pepper grinders.

Check out Darryl's NIU shoutout episode here. 

Join Darryl and NIU Digital Marketing faculty Mya Pronschinske Groza and Elina Tang for a conversation on brand building through digital marketing on Wednesday, December 8, from 6-7:30 p.m. 

Darryl would like to create a finals week Tik Tok for the NIU community. Tell him what you want him to cook on the registration form.  If your suggestion is chosen, you'll get a shout out during the event and receive his unique salt and pepper grinders.